This is a paragraph about your company, family, or team. Since customers will have you on their property, getting them to feel like they know you will increase your likelihood of prospects hiring you over your competitors. People hire who they know, like and trust. Communicate who you are, your values, your mission, or anything you want, but speak from the heart. Many people will write mumbo jumbo on their home page just saying what they do and claiming they are the best. These about pages suck and do more harm than good. This paragraph should be at least this long.